In 1993, as Asturias was inmersed in a deep crisis, he founded Ingeniería y Diseño Europeo, SA., (IDESA) to help 12 small companies in Asturias to cope with the economical situation by becoming relevant in the international market. In 2014 IDESA was sold to Daniel Alonso Group, with more than 500 employees.
His sounded experience on technical, management issues and his innovative and positive view of the life, business and people make him a luxury advisor that, although retired at the moment, has a lot of thing to do yet.

Pilar brings with her 20 years of experience in international sales strategy, channel creation and business development for both profit and non-profit. A firm believer in innovation through technology, she has assisted multiple healthcare organizations to translate the benefits of technology into positive outcomes and to set up the right ecosystems and business models to make that transformation sustainable. Pilar has been a member in the international management team of companies such as Cisco and Wolters Kluwer and has worked across 4 continents.

In 2014 Pilar founded i-Expand, a London-based consultancy specialized in in helping Digital Healthcare Technology companies expand globally. She is an active participant of the international Health IT community: as member of several associations, speaker at events, mentor and board member of Make it Global, amongst others. Pilar is fluent in 9 languages.

With an algorithmic approach to problem solving and a fascination for geometry, shapes and optimisation processes inspired by nature, Santiago has spent the last 10 years exploring the most innovative technology and design processes for people. He has worked for 2 years as a Design Technician for Additive Manufacturing (3D printing) at Prodintec (Technology Centre in Asturias). He founded Vortica in 2010, an entrepreneurial project around generative design (algorithms + geometry) and, since 2018, he is living in Galway (Ireland) as Prin. Human Factors Design & Engineer at Medtronic, developing more usable medical devices.
A pair of running shoes, a fishing rod and a beer with friends would complete Santiago's profile.

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After graduating in Industrial Engineering at University of Oviedo in 2000, he was taken on as a researcher in the same university. The following year he became a lecturer in the Construction and Manufacturing Engineering Department. In 2003, he presented his PhD in the CAD and learning innovation field.
Throughout sixteen years of teaching and working as a researcher at the University of Oviedo, he has gathered more than 4,500 teaching hours, 13 JCR papers, 25 research projects, more than 40 conference papers, 3 books, 3 software patents and given more than 40 courses.
He has supervised two PhD theses (additive manufacturing and biomimicry research lines), more than 60 final projects and has participated as a visiting lecturer at UCL (London), Tecnológico de Monterrey and University of Edinburgh. Since September 2015 he is directing the “Creative 3D Printing” postgraduate course and has set up 3 spin-offs: VORTICA (generative design), PIXELSHUB (serious games) y TRIDITIVE (3D printing).
He is the TEDxGijon and TEDxYouth@Gijón organizer and curator and runs the BEEADOER programme (recently awarded by the Royal Academy of Engineering).
In 2018 he has set up the new Medialab at University of Oviedo